How I approach the work

I don’t start with technology. I start with people.

01

Understand people

Technology is never the starting point. The need is.

02

Make complexity feel simple

Clear products respect people’s time and attention.

03

Accessibility starts with the defaults

The inclusive version should be the normal version.

04

Build the real thing

A working product reveals what a polished mockup cannot.

05

Watch, listen, improve

Users will teach you things you could never learn in isolation.